These designs are inspired by retro video games. The 8-bit bike icons are built around 8-bit grids to render the road bike in its most essential and recognizable form. The text pieces are constructed of my own 8-bit font that is characteristic of early video games. I designed the cyclocross and criterium posters to be reminiscent of the covers of old Atari games to evoke the excitement that comes from watching a race or getting a new video game.
Video Game Inspired Bike Posters