This is a concept for a cycling brand that designs bikes based on biomimicry of bird attributes. I created the logo that is based on mid-century petroleum company to provide a sense of familiarity and confidence. The catalog introduces bikes that are categorized by purpose such as the endurance oriented Frigate model based on the bird go the same name that can fly for months without landing and cover unfathomable distances.
Logos and head badge on bike frame.
Poster of logo
Logo etched in shop glass window
Catalog design
Company advertisement on billboard
Back to Top