Age: 22
Education: Bachelor's Degree
Hometown: Vancouver, BC
Family: Lives with roommate
Occupation: Marketing
Goals
● Get first tattoo
● Have fun
● Tell stories
● Frustrations
● Rude people
● FOMO
● Not getting enough information to make a decision
Aimee just landed her first marketing job and enjoys the work. But she loves going out with friends, having fun, and sharing stories with them. She takes lots of Instax photos of the fun they have together. Now she is considering getting a tattoo to document where she is in life.
Age: 45
Education: Bachelor's Degree
Hometown: Los Angeles, CA
Family: Father of two
Occupation: Auction house owner
Goals
● Discover new things
● Keep on trend
● Share great things with people
Frustrations
● Complexity
● Information overload
● Missing out on small but nice moments
Bruno runs an auction house and loves to find new treasures and help other people discover them as well. He has many tattoos and is always looking for the best artists locally or when he travels. He will happily go with the artwork that a really good tattoo artist recommends for him.